In this role, I combined comprehensive brand strategy development with in-depth research and analysis of cultural and societal shifts and consumer behavior. My responsibilities included:

• Conducting qualitative and quantitative research in dynamic client markets, alongside a range of client-focused research projects tailored to their specific needs.

• Leading end-to-end white paper development, from initial research and interviews to copywriting, review processes, and final publication. This effort contributed to thought leadership and enhanced the agency's reputation in the creative sector.

• Co-leading brand positioning workshops, collaborating with cross-functional teams to define unique value propositions and key messaging for clients in various industries.

• Successfully executing rebranding campaigns, social initiatives, and other brand campaigns, demonstrating versatility and delivering impactful outcomes.

• Managing brand positioning projects and product development projects that aligned with existing brand identities, consumer expectations, and market trends.

• Writing copy for online blog posts for clients and industry magazines like Marketingtribune and Fonk.

• Developing social media strategies and overseeing their execution, including monitoring and managing communication across all media channels.

• Establishing and maintaining client relationships through regular communication, project updates, and strategic guidance.

• Collaborating with creative and design teams to ensure brand consistency across all channels, including digital platforms, print materials, and social media.

• Managing and planning research projects to ensure successful outcomes and client satisfaction.