Hi there! I’m Ann Leurink, a Dutch brand strategist, cultural insights specialist, and copywriter based in Amsterdam.
Currently, I’m the Brand & Strategy Manager at fashion retailer LeurinK Mode, the Head of Communication for SKIN Amsterdam—a female-founded electronic music organization—and teach the graduating classes at AMFI (Amsterdam Fashion Institute) as part of the examination committee.
Previously, I worked as Brand Strategist & a Cultural Insights Specialist Fitzroy Amsterdam, and as a copywriter spotlighting emerging talents for Dutch Design Week.
Driven by curiosity and a hands-on approach shaped by my entrepreneurial roots, I am constantly seeking opportunities to grow, inspire, and innovate.
My true strength lies in weaving connections that don’t just elevate the brand but also resonate deeply with the target audience, creating value that reaches beyond profit alone.
About me
Amsterdam UMC - The Edge / Edge Tech - Noosh - La La Fête - Heyleys - Kwekkeboom - By Borre - AMFI - Amsterdam Fashion Institute - Asahi /Grolsch - PepsiCo - LeurinK Mode - NAÏF - Mamasea - Artemis Academy - Frank Seltzer - State of Art - World Food Experience - Dutch Design Week Talents - Fitzroy Amsterdam - Mondeno / Amble & Strut
Clients
Always exploring the pathways between the body & the (collective) mind
To never stop exploring and expanding, I always work on something on the side that complements my main job. Whether it’s guiding the graduating students of AMFI - Amsterdam Fashion Institute, or doing some copywriting gigs for a friend who can use some help with their creative project, I’m always looking for something to light the fire.
Interested in something similar? Let’s talk about the possibilities!
The constant side hustle & bustle
Contact